The short-drama DSP

Turn short-drama attention
into paying customers

250M monthly viewers, one transparent buy, bid to the outcomes that matter — in your app or on your site.

Scroll
Trusted by performance teams at
MagaluNetshoesKFCZé DeliveryWildlife StudiosRooftop GamesAntarctic WalletMad Brain GamesBeatbotMakerfireMagaluNetshoesKFCZé DeliveryWildlife StudiosRooftop GamesAntarctic WalletMad Brain GamesBeatbotMakerfire
Inventory

Short-drama supply, aggregated for advertisers

60+ SDK-integrated titles reaching 250M monthly viewers, bought as one transparent, addressable auction.

$9.5BMicro-drama market by 2030
250M+Monthly active viewers
+278%YoY audience growth
~75%Avg view-through rate
NetShort

NetShort

50M+ monthly reach
ShortMax

ShortMax

100M+ monthly reach
Melolo

Melolo

50M+ monthly reach
FlexTV

FlexTV

10M+ monthly reach
DramaRush

DramaRush

10M+ monthly reach
MeloShort

MeloShort

10M+ monthly reach
“Why you, and not my current DSP?”
Why tarrific.tv

A DSP built for short drama, not a generic DSP with short drama bolted on

Generic DSPs buy short drama as one opaque category among many. tarrific.tv owns the inventory and the signals, so you pay only for viewers who convert.

Generic DSP
vs
tarrific.tv
Short drama is one of many categories
Focus
100% short-drama inventory, 60+ titles
Mobile app only
Campaigns
App and web, one platform
Broad, low-intent reach
Targeting
Genre, language, market and episode moment
Resellers, opaque, higher fraud risk
Supply path
SDK-level integration, app and title-level reporting
Generic installs
Optimization
First purchase and 72h payback

100% transparent supply

App and title-level reporting on where every dollar ran, with anti-fraud and brand-safety controls built in.

Self-serve

Launch, target and optimize campaigns yourself in a transparent dashboard.

Managed service

Our team plans, buys and optimizes to your ROAS and payback targets.

“We convert on our website, not in an app.”
App & web

One buy, two ways to convert

Send short-drama viewers to your app store listing or straight to your site. Same inventory, same targeting.

Short-drama ad250M monthly viewers
12.4k 836
Sponsored Popular episodes
★★★★★
Install

In your app

InstallFirst purchase72h payback

Optimize to purchase, deposit or retention events, not raw installs.

yourstore.com/product
Checkout

On your site

ClickLanding pagePurchase or sign-up

Optimize to checkout, registration or lead. No app required.

“Can I prove it actually works?”
Incrementality

Prove real lift, not just last-click

Measure the conversions your short-drama spend actually added, not the ones that would have happened anyway.

  • +User-level holdouts. Randomized exposed vs holdout, and the control group costs nothing.
  • +PSA and geo-lift. Placebo ads and matched markets where user-level tests can’t run.
  • +Incremental ROAS. Budgets scale on true lift, not last-click.
Incremental lift
Holdout
Exposed
+x% incremental conversions
“How precise does the targeting get?”
Targeting

Match your ads to the genre, language and story moment

Viewing context becomes targetable signal, so your offer reaches the right viewer at the right point in the story.

  • Genre. CEO romance, revenge or werewolf, mapped to your offer.
  • Language and market. Localized across 200+ markets.
CEO romanceRevenue liftRevenge Episode 6 unlockWerewolfTime travel First purchaseBillionaire72h paybackHidden identity
“Does this fit my vertical?”
Solutions

Built for performance verticals

Short-drama audiences are entertainment-hungry and quick to convert. tarrific.tv routes them to the offers that fit.

Gaming

Acquire players at scale

Bidding tuned to in-game purchase and retention. Store listing or web pre-registration, your call.

Slots & Casino

Scale casino audiences safely

Episode-unlock payers convert for social casino and RMG. Bid to first deposit, in-app or on your registration page.

E-commerce

Turn binge viewers into buyers

Female, mobile-first audiences for beauty, fashion and lifestyle. Optimize to purchase, in-app or at web checkout.

Fintech

Grow users who already transact

Proven micro-transactors. Optimize to KYC and first deposit, in-app or on your site.

Entertainment

Turn bingers into subscribers

Streaming, music and wellness apps convert viewers into paying subscribers. Bid to trial start and paid activation, in-app or on web.

Delivery & QSR

Reach viewers when appetites peak

Evening episode breaks line up with dinner. Bid to first order, in the app or on your ordering page.

Slots & Casino and Fintech availability varies by market and local regulation.
Results

Results from live campaigns

Selected performance results from four brands running on tarrific.tv.

>1000%KFC México monthly ROAS
55%Magalu checkout conversion rate
>15%Zé Delivery first-order rate
<3%Netshoes D7 uninstall rate
Read the case studies
“Still got questions?”

Frequently asked questions

What tarrific.tv is, what you can buy, and how it beats the generalists on short-drama traffic.

tarrific.tv is a demand-side platform built specifically for short-drama traffic. Performance advertisers use it to buy scaled, genre-targeted short-drama inventory and optimize toward ROAS, first purchase and early payback, in their app or on their site.

Yes. Send short-drama viewers straight to a landing page or web store. Campaigns optimize to purchases, sign-ups or leads on your site. No app required.

The walled gardens offer limited short-drama supply inside an opaque auction. tarrific.tv gives you transparent, short-drama-specialized supply, genre and story-level targeting, and a bidding model trained on short-drama viewing behavior.

Short drama has an unusually short payback window. Our model bids to events that matter in this category, episode unlock, first purchase and 72-hour return, rather than generic D7 install targets.

Campaign reporting covers delivery, spend and available conversion events. Built-in invalid-traffic and brand-safety controls help protect campaign quality.

Ready to buy short-drama traffic that performs?

Tell us your growth goal and we’ll tailor the walkthrough to your vertical.

Book a demo

This website stores cookies on your computer. We use this information to improve and customize your browsing experience and for analytics about our visitors on this website and other media.