Performance advertising across short-drama inventory

Turn short-drama attention
into paying users

250M monthly viewers, one transparent buy, bid to the outcomes that matter.

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The fastest-growing mobile content format
$9.5BMicro-drama market by 2030
250M+Monthly active viewers
+278%YoY download growth
~75%Avg view-through rate
Inventory

Short-drama supply, aggregated for advertisers

60+ SDK-integrated apps reaching 250M monthly viewers, bought as one transparent, addressable auction.

NetShort

NetShort

Supply pool

50M+ downloads, a top free entertainment app. Exclusive vertical originals.

Hit genres: CEO romance, werewolf, revenge

ShortMax

ShortMax

Supply pool

100M+ downloads on Google Play, one of the category’s largest libraries.

Hit genres: Werewolf, revenge, CEO romance

Melolo

Melolo

Supply pool

50M+ downloads and climbing fast, global multi-language originals.

Hit genres: Romance, revenge, fantasy

FlexTV

FlexTV

Supply pool

10M+ downloads with strong US and APAC audiences.

Hit genres: Billionaire romance, werewolf, flash marriage

DramaRush

DramaRush

Supply pool

10M+ downloads of binge-worthy story series.

Hit genres: Romance, mystery, fantasy

MeloShort

MeloShort

Supply pool

10M+ downloads, boss romance and costume drama.

Hit genres: CEO romance, revenge, costume

ShortsWave

ShortsWave

Supply pool

5M+ downloads of romance and suspense originals.

Hit genres: Romance, suspense

GreatShort

GreatShort

Supply pool

5M+ downloads with reward-driven daily viewers.

Hit genres: Romance, inspiring stories

“Why you, and not my current DSP?”
Why tarrific.tv

A DSP built for short drama, not a generic DSP with short drama bolted on

Generic DSPs treat short drama as one category among many, so you buy broad, opaque traffic. tarrific.tv owns short-drama inventory and short-drama signals, so you buy precisely and pay only for viewers who convert.

Generic DSP

  • –  Short drama is one of many categories
  • –  Broad, low-intent reach
  • –  No genre, language or episode-level targeting
  • –  Opaque supply path, higher fraud risk
  • –  Optimizes to generic installs
tarrific.tv
  • +  100% focused on short-drama inventory
  • +  Precise segmentation by genre, language, market and episode moment
  • +  Bidding trained on short-drama viewing behavior
  • +  100% transparent supply, SDK-level integration
  • +  Optimizes to first purchase and 72h payback
“How do you assess traffic quality?”
Transparency & fraud

100% transparency, near-zero room for fraud

Our supply is integrated at the SDK level, so you see every app and title your budget runs on. With that visibility, fraud has nowhere to hide.

SDK-level integration

Direct integration with each channel, not a chain of resellers, so impressions are verifiable and harder to fake.

Full supply visibility

App and title level reporting on where every dollar ran, with built-in anti-fraud and brand-safety controls.

Quality, not volume

Because supply is curated and transparent, budgets buy real, high-intent short-drama viewers.

“Do I need a whole team to run this?”
Ways to buy

Self-serve or fully managed, your call

Run campaigns yourself in the platform, or hand them to our team. The buying model flexes to your budget and resources.

Self-serve

A transparent dashboard to launch, target and optimize short-drama campaigns yourself, with full control and reporting.

Managed service

Our team plans, buys and optimizes for you, applying short-drama expertise to hit your ROAS and payback targets.

“Can I prove it actually works?”
Incrementality

Prove real lift, not just last-click

tarrific.tv supports incrementality testing, so you measure the conversions that truly came from your short-drama spend, not the ones that would have happened anyway.

  • +User-level holdouts (RCT). Randomized exposed vs holdout audiences, run as intent-to-treat or ghost bids so the control group costs nothing.
  • +PSA and geo-lift designs. Placebo-ad tests for placement-level proof, and matched-market splits where user-level testing hits privacy limits.
  • +Incremental ROAS, not last-click. Reports isolate the installs, purchases and revenue your spend actually added, so budgets scale on true lift.
Incremental lift
Holdout
Exposed
+x% incremental conversions
“How precise does the targeting get?”
Targeting

Match your ads to the genre, language and story moment

Short-drama audiences are defined by what they watch. tarrific.tv turns viewing context into targetable signal, so your offer reaches the right viewer at the right point in the story.

  • Genre-level targeting. Reach CEO-romance, revenge or werewolf audiences, mapped to your offer.
  • Language and market. Localize down to language and region across 200+ markets.
  • Episode and story moment. Place around unlock points where intent and attention peak.
CEO romanceRevenue liftRevenge Episode 6 unlockWerewolfTime travel First purchaseBillionaire72h paybackHidden identity
“Does this fit my vertical?”
Solutions

Built for performance verticals

Short-drama audiences are entertainment-hungry and quick to convert. tarrific.tv routes them to the offers that fit.

Gaming

Acquire players at scale

Reach impulse-driven entertainment audiences with creative and bidding tuned to in-game purchase and retention events.

Slots & Casino

Scale casino audiences safely

Entertainment-seeking, reward-driven viewers convert well for social casino and RMG, with market-level licensing controls built in.

Availability varies by market and local regulation.
E-commerce

Turn binge viewers into buyers

Romance and drama audiences skew heavily female and mobile-first, a natural match for beauty, fashion and lifestyle offers.

Fintech

Grow users who already transact

Episode-unlock payers are proven micro-transactors. Optimize to KYC, first deposit and funded accounts.

Availability varies by market and local regulation.
Results

Results from live campaigns

Selected performance results from four brands running on tarrific.tv.

>1000%KFC México monthly ROAS
4.7%Magalu D7 install-to-purchase
>15%Zé Delivery first-order rate
<3%Netshoes D7 uninstall rate
Read the case studies
“Still got questions?”

Frequently asked questions

What tarrific.tv is, what you can buy, and how it beats the generalists on short-drama traffic.

tarrific.tv is a demand-side platform built specifically for short-drama traffic. Performance advertisers use it to buy scaled, genre-targeted short-drama inventory and optimize toward ROAS, first purchase and early payback.

We aggregate short-drama inventory across apps and formats, including rewarded video, interstitial and native placements, with coverage expanding across the top short-drama apps.

The walled gardens offer limited short-drama supply inside an opaque auction. tarrific.tv gives you transparent, short-drama-specialized supply, genre and story-level targeting, and a bidding model trained on short-drama viewing behavior.

Short drama has an unusually short payback window. Our model bids to events that matter in this category, episode unlock, first purchase and 72-hour return, rather than generic D7 install targets.

Campaign reporting covers delivery, spend and available conversion events. Built-in invalid-traffic and brand-safety controls help protect campaign quality.

Ready to buy short-drama traffic that performs?

Tell us your growth goal and we’ll tailor the walkthrough to your vertical.

Book a demo

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