Privacy policy

1. Who we are

TARRIFIC INC, operating under the tarrific and tarrific.tv brands, provides a performance demand-side platform purpose-built for advertisers buying short-drama inventory.

For the activities described in this policy, TARRIFIC INC is the data controller unless another notice states otherwise. Questions about this policy or our privacy practices can be sent to marketing@tarrific.tv.

2. Scope

This policy applies when you visit tarrific.tv, submit a form, respond to an advertisement, request a demonstration, communicate with our team, attend an event with us or otherwise engage with our marketing and business development activities.

This policy does not govern third-party websites, platforms or services that publish their own privacy notices.

3. Information we collect

Information you provide

We may collect information that you provide through our website, LinkedIn Lead Gen Forms, event registrations, email or other communications, including:

• Your name, work email address, company name, job title and professional profile information.
• Your business interests, advertising goals, preferred markets and information included in a demo request.
• Your communication preferences and records of your interactions with our team.
• Other information you choose to provide in a message or form.

Information collected automatically

When you visit our website, we may collect device, browser and usage information, such as IP address, browser type, referring page, pages viewed, approximate region, date and time of access, and cookie or similar identifiers. Analytics cookies remain disabled until consent is granted where our consent banner is presented.

Information from business platforms

We may receive professional contact and campaign information from platforms you use to engage with us, including LinkedIn. We use Apollo to store and manage prospective customer information and support business communications. We may also receive information from event partners, referrals and publicly available professional sources where permitted by law.

4. How we use information

We may use personal information to:

• Respond to inquiries and arrange product demonstrations or sales conversations.
• Understand whether tarrific.tv may be relevant to your company and performance goals.
• Manage prospective customer relationships and follow up on requested information.
• Send relevant product, event and industry marketing communications where permitted by law.
• Operate, maintain, secure and improve our website, services and communications.
• Measure website traffic, campaign performance and the effectiveness of our content.
• Detect misuse, protect our rights and comply with legal obligations.

5. Legal bases for processing

Depending on your location and the activity involved, we process personal information on one or more of the following bases:

• Consent: when you agree to analytics cookies or certain marketing communications.
• Legitimate interests: when we communicate with business contacts, respond to professional interest, improve our services, protect our systems or measure business performance, provided those interests are not overridden by your rights.
• Pre-contractual steps or contract: when processing is needed to respond to a request or provide an agreed service.
• Legal obligations: when processing is required to meet applicable law, regulation or a valid legal request.

6. Cookies and analytics

We use cookies and similar technologies to operate the website, remember consent choices and understand website use. Google Analytics helps us understand traffic and engagement. Our implementation keeps Analytics storage and advertising storage denied until a visitor grants consent through the cookie notice.

We also use Google Search Console to understand how our website appears in Google Search and to monitor search performance and technical website health.

You can decline optional analytics by not selecting Accept in the cookie notice. You can also remove stored choices through your browser settings. Browser controls may allow you to block or delete cookies, although some website functions may be affected.

7. How we share information

We may share personal information only as reasonably necessary with:

• Business and advertising platforms: including LinkedIn, when you submit a LinkedIn form or interact with our advertising.
• Customer relationship and outreach providers: including Apollo, which helps us store leads and manage business communications.
• Analytics and technology providers: including Google, website hosting, security, communications and technical service providers.
• Professional advisers: such as legal, accounting and compliance advisers.
• Authorities or other parties: when required by law, needed to protect rights and safety, or connected to a business reorganization or transaction.

Our service providers are expected to process personal information for the services they provide to us and subject to appropriate contractual or legal safeguards.

8. International transfers

tarrific.tv and its service providers operate internationally. Personal information may therefore be processed in countries other than the one where it was collected. Where required, we use recognized transfer mechanisms and other safeguards designed to protect personal information across borders.

9. Data retention

We retain personal information for as long as reasonably necessary for the purposes described in this policy, including to respond to inquiries, maintain appropriate business records, manage ongoing relationships, honor marketing choices, resolve disputes and meet legal obligations.

Retention periods vary based on the type of information, the nature of our relationship, whether the information remains accurate and relevant, and applicable legal requirements. We delete or de-identify information when it is no longer reasonably required.

10. Marketing choices

We may send relevant product, event and industry communications where permitted by applicable law, based on consent or our legitimate business interests as appropriate.

You can stop marketing emails at any time by selecting the unsubscribe link in an email or contacting marketing@tarrific.tv. We may keep limited information necessary to record and respect your opt-out request. Service-related or transactional communications may still be sent when appropriate.

11. Your privacy rights

Depending on where you live, you may have rights to request access to personal information, correct inaccurate information, request deletion, restrict or object to processing, withdraw consent, receive a portable copy, or appeal a decision about a request. You may also have the right to complain to a relevant privacy authority.

To exercise a privacy right or ask a question, contact marketing@tarrific.tv. We may need to verify your identity before completing a request. We will respond in accordance with applicable law.

12. Security

We use reasonable administrative, technical and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration or disclosure. No system is completely secure, and we cannot guarantee absolute security.

13. Children

Our website and business services are intended for professional and business audiences. They are not directed to children, and we do not knowingly collect personal information from children.

14. Changes to this policy

We may update this policy to reflect changes in our practices, services or legal obligations. The effective date at the top of this page indicates when the policy was last updated. Material changes may be communicated through the website or another appropriate channel.

15. Contact us

For privacy questions, requests or complaints, contact: