The team building the
demand engine for short-drama inventory

Attention moved to 90-second vertical stories faster than advertising infrastructure could follow. We watched hundreds of millions of viewers pay, episode by episode, to keep watching, and realized the industry had no proper way to buy that intent. So we built tarrific.tv, a performance DSP dedicated to short-drama inventory, with SDK-level transparency, genre-level targeting and bidding tuned to payback.

Our north star: every dollar in comes back heavier.