Case studies

What real results look like

Four consumer brands, four verticals, one supply.

Results shown are campaign-reported. Individual performance may vary by advertiser, market and campaign setup.

Magalu

E-commerce · Retail super-app · Brazil

4.7% of installs become buyers by D7

In the first month on tarrific.tv, Magalu turned short-drama viewers into purchasers at a 4.7% D7 install-to-purchase rate, on traffic that stayed clean and stuck around.

4.7%Installs purchasing within 7 days, month one

<10%Uninstall rate

<10%Invalid traffic rate

“Short drama reached buyers our paid social had stopped finding. The campaign results convinced our finance team faster than any pitch deck ever has.”Growth Lead, Magalu

View full case study

Install to purchase funnel, D7 (campaign-reported)

Campaign-reported, first month

Monthly ROAS vs breakeven (campaign-reported)

Campaign-reported

KFC México

QSR · Delivery & app orders · México

Monthly ROAS above 1000%

Binge sessions peak exactly when appetites do. KFC placed offers at evening episode breaks, and more than 15% of installs went on to a first in-app purchase.

>1000%Monthly ROAS

>15%Installs making a purchase

<10%Invalid traffic rate

“We put a bucket offer right at the evening cliffhanger and dinner orders followed. It is the cleanest daypart play we run anywhere.”Digital Marketing Lead, KFC México

Netshoes

E-commerce · Sports retail · Brazil

Uninstalls under 3%, fraud never billed

For Netshoes the deal is quality first: fraud capped and never billed, uninstalls under 3% by D7, and purchase conversion above target from day one.

“Drop weeks used to mean paying whatever the auction demanded. Now short drama is the channel we scale first, not the experiment we cut.”Performance Manager, Netshoes

Quality scorecard (contractual)

Invalid traffic rate<10%

D7 install to purchase>1.5%

D7 uninstall rate<3%

Invalid & bot trafficNever billed

Traffic-quality controls applied throughout the campaign

Install to first order funnel (campaign-reported)

Campaign-reported

Zé Delivery

Delivery · Beverages · Brazil

15% of installs place a first order

Evening episodes and cold beer share a couch. Zé reached of-age binge viewers at night-time story peaks: over 30% of installs submitted registration and more than 15% ordered.

>30%Registration submitted

>15%First order rate

<10%Invalid traffic rate

“Binge night was already beer night, the targeting just had to catch up. Age gating out of the box made legal sign-off painless.”Growth Lead, Zé Delivery

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