In the first month on tarrific.tv, Magalu converted 55% of short-drama shoppers who reached checkout into orders, on traffic that stayed clean and stuck around. The same buy now also sends viewers straight to Magalu’s web store.
Campaign-reported, first month
Campaign-reported
Binge sessions peak exactly when appetites do. KFC placed offers at evening episode breaks, and more than 15% of installs went on to a first in-app purchase.
For Netshoes the deal is quality first: fraud capped and never billed, uninstalls under 3% by D7, and purchase conversion above target from day one. During drop weeks, the same campaign points viewers to the web store instead of the app.
Traffic-quality controls applied throughout the campaign
Campaign-reported
Evening episodes and cold beer share a couch. Zé reached of-age binge viewers at night-time story peaks: over 30% of installs submitted registration and more than 15% ordered.
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