The performance DSP for short-drama inventory, optimizing from install or click to purchase against CPA and ROAS goals, in your app or on your site. In month one, 55% of Magalu checkouts from short-drama traffic became orders.
E-commerce · Retail super app · Brazil · App + webIn its first month with tarrific.tv, the Magalu campaign recorded a 55% checkout conversion rate, with clean traffic and users who stayed. The same buy now also sends viewers straight to Magalu’s web store.
Campaign-reported, first month
Short-drama apps bring together long, frequent sessions from an audience that traditional performance channels have already saturated.
Short-drama viewers your paid social no longer finds — a source of demand that remains under-contested across global markets.
Bidding optimizes toward the event that matters: purchase, in the app or at web checkout. CPA and ROAS goals guide the campaign, not install volume alone.
Installs and purchases verified by your MMP, with fraud and uninstall rates monitored transparently, app by app. Web campaigns report the same way.
A simple process with transparent inventory and independent measurement from start to finish.
Share your CPA and ROAS objectives. Our team builds a media plan with the inventory and targeting recommended for your e-commerce business.
Your campaign launches across short-drama inventory, with independent measurement in place from day one, in your app or on your site.
Purchase events, in-app or on your site, power continuous optimization, with transparent reporting on quality, fraud and uninstall rates.
Tell us your CPA or ROAS goal and receive a media plan tailored to your e-commerce business.
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