The performance DSP for short-drama apps, optimizing from install to purchase against CPA and ROAS goals. In month one, 4.7% of Magalu campaign installs resulted in a purchase within 7 days.
Images: Magalu's official app listing on Google Play. Campaign-reported metrics, first month.
Brands that trust tarrific
E-commerce · Retail super app · BrazilIn its first month with tarrific.tv, the Magalu campaign recorded a 4.7% D7 install-to-purchase rate, with clean traffic and users who stayed in the app.
Campaign-reported, first month
Short-drama apps bring together long, frequent sessions from an audience that traditional performance channels have already saturated.
Short-drama viewers your paid social no longer finds — a source of demand that remains under-contested across global markets.
Bidding optimizes toward the event that matters: purchase. CPA and ROAS goals guide the campaign, not install volume alone.
Installs and purchases verified by your MMP, with fraud and uninstall rates monitored transparently, app by app.
A simple process with transparent inventory and independent measurement from start to finish.
Share your CPA and ROAS objectives. Our team builds a media plan with the inventory and targeting recommended for your e-commerce business.
Your campaign launches across short-drama app inventory, with measurement integrated into your MMP from day one.
Purchase events power continuous optimization, with transparent reporting on quality, fraud and uninstall rates.
Tell us your CPA or ROAS goal and receive a media plan tailored to your e-commerce business.
Request a media plan